The Meaning Behind Our New Logo

As part of Workplace Medical’s rebrand, we are introducing a new logo that brings together our history, our purpose, and the way we work with clients.

Inspired by the Star of Life

The symbol draws in part on the Star of Life — the internationally recognized mark of emergency medical services, healthcare response, and support. For Workplace Medical, that connection is meaningful: our role is to help employers respond effectively to workplace health needs, from prevention and medical guidance to injury response, disability management, and return-to-work support.

Two arrows, connecting

The mark can also be read as two arrows coming together — a reflection of the partnership we build with our clients. We work best when we are closely aligned with the employers we support: understanding their risks, guiding their programs, and helping them make informed decisions with confidence.

A nod to our roots

At the same time, the design keeps a connection to where we started. Within the mark you can find the letters W and M — a subtle reference to Workplace Medical and our original logo.

One mark holds three ideas — emergency response, partnership, and the roots we were built on.

A new colour: teal

The rebrand also introduces a new colour for us: teal. It is often associated with healing, support, clarity, and renewal — qualities that align closely with the role we play for our clients and their employees.

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Our new colour · Teal
Healing Support Clarity Renewal

Together, the new symbol and colour express what we want our clients to continue to feel when they work with Workplace Medical: confidence, quality, and trust.

A new look — reflecting the same commitment that has always guided us: helping employers keep their people healthy, safe, and fit for work.